Skylodge, an establishment of N'PY
14 years ago, while collective intelligence and collaborative economics were but vague concepts, ski resort managers, backed by visionary local representatives, innovated by bringing together public and rival companies in order to be more influential in a mature ski market. They thereby created the only network in the Pyrenees that gathered territories, ski areas, ski resorts, tourism actors (service providers, hosts…), residents and consumers; a community in harmony with a society more and more attached to progress and its rising language and values, but a community that is not denying its local roots.
Innovation is in N’PY’s DNA as it constantly reinvents itself when it comes to products, attentiveness to the client’s expectations, commercialisation, organisation and also when it comes to making the access to offers easier and reducing costs for the providers. Today, N’PY’s SEM (semi-public company) has acquired value and created affiliates; it allows local authorities behind N’PY to keep control of their own development while benefiting from additional means brought by new investors.
N’PY “Nouvelles Pyrénées” is now a brand that brings together seven winter resorts: Peyragudes, Piau, Grand Tourmalet (Barèges/La Mongie), Luz-Ardiden, Cauterets, Gourette and La Pierre Saint-Martin.
4 cross-country skiing resorts are also included : Piau-Sobrarbe, Payolle, Le Pont d’Espagne in Cauterets and La Pierre Saint Martin-Le Braca.
The first market actor in the French Pyrenees, N’PY represents more than half of the Pyrenees ski market which includes 38 winter resorts. Each season, its resorts average more than 2 million skiing days, they add up 400 kilometers of ski slopes and employ 1 100 people in the high of the season.
N’PY also includes 3 exceptional tourist sites, accessible year-round: the Pic du Midi, Cauterets Pont d’Espagne and the Rhune train.
2004 to 2012: N’PY becomes a Pyrenees skiing market actor
2004: creation of the N’PY brand
Creation of a Société d’Economie Mixte, or SEM (semi-public company) in order to mutualize some of the member resorts services:
- centralised purchasing to promote economies of scale (each year, these purchases generate 10% of savings that are reinvested into product improvement),
- a human resources common policy to allow employee enrichment, promoting especially internal training,
- a common marketing policy to create offers based on the skiers needs.
During this period of time, N’PY also focused on making it easier to access the skiing facilities in order to increase the customers satisfaction to win their loyalty towards the member areas.
2005: N’PY creates the No Souci card
This innovative ski pass allows you to:
- avoid checkout,
- ski at a lower price,
- be debited at the end of the month to your bank account.
Today, 92 000 customers are members of this revolutionary pass, which makes it the 1st ski club in the world!
2008: N’PY launches online purchase and recharging of ski passes
A first in France with the following benefits:
- • avoid checkout,
- • ski passes home delivery,
- • online and mobile app recharging up to 15 minutes before skiing.
Today 33% of passes are sold through these sales channels.
2012 to now: N’PY embarks in mountain marketing
The weight of holidaying customers (about 85% of them spend more than one night away from their home) in resorts’ revenue leads ski areas to become key actors of holiday marketing.
2012: N'PY launches a market place
A one-of-its-kind in the ski world, one website allows you, in just a few clicks (thanks to computing gateways), to reserve all the components of a skiing holiday (ski passes, accommodation, gear rental, spa…).
A true revolution for skiing holiday preparation, this innovation seduces investors, especially the Banque des Territoires who provides N’PY the means to fulfil its ambitions and leads to the creation of the simplified joint-stock company (SAS) N’PY Resa.
N'PY in numbers
Kilometers of slopes
2 000 000